BookTok has been swept up in a storm of romance-centered books, amassing a staggering 8 billion hashtag views on TikTok.
In fact, the boom has ignited careers of romance writers, with Colleen Hoover witnessing a 66.1% increase in sales for her love novels, ultimately selling more copies than The Bible!
Rounding off the top three most loved genres are short stories and dark romance, with TikTok hashtag views totaling 1.8 billion and 1.6 billion, respectively.
What Is Booktok?
Book Tok or Booktok is the name of the niche on Tik-Tok, where users post book recommendations, discuss books, literary tropes, and all things book-related. It has quickly become a driving influence on publishing and literary sales.
“Booktok-ers” create TikTok posts where bookworms share book recommendations, their favorite books, books they bought, and other book-related content.
Aura Print has analyzed the hottest trends on BookTok and has compiled a list of the hottest genres on TikTok right now by hashtag.
TikTok Hashtag Views: 8B
In Numbers: 8,000,000,000
2. Short Stories
TikTok Hashtag Views: 1.8B
In Numbers: 1,800,000,000
3. Dark Romance
TikTok Hashtag Views: 1.6B
In Numbers: 1,600,000,000
TikTok Hashtag Views: 872.9M
In Numbers: 872,900,000
TikTok Hashtag Views: 307.7M
In Numbers: 307,700,000
TikTok Hashtag Views: 287M
In Numbers: 287,000,000
7. Young Adult
TikTok Hashtag Views: 135.5M
In Numbers: 135,500,000
TikTok Hashtag Views: 84.8M
In Numbers: 84,800,000
TikTok Hashtag Views: 17.6M
In Numbers: 17,600,000
TikTok Hashtag Views: 10.8M
In Numbers: 10,800,000
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