The 10 Book Genres That Are Taking BookTok by Storm

BookTok has been swept up in a storm of romance-centered books, amassing a staggering 8 billion hashtag views on TikTok. 

In fact, the boom has ignited careers of romance writers, with Colleen Hoover witnessing a 66.1% increase in sales for her love novels, ultimately selling more copies than The Bible!

Rounding off the top three most loved genres are short stories and dark romance, with TikTok hashtag views totaling 1.8 billion and 1.6 billion, respectively.

What Is Booktok?

woman holding book in front of her face with only her eyes visible.
Image Credit:
deagreez1 via

Book Tok or Booktok is the name of the niche on Tik-Tok, where users post book recommendations, discuss books, literary tropes, and all things book-related. It has quickly become a driving influence on publishing and literary sales.

“Booktok-ers” create TikTok posts where bookworms share book recommendations, their favorite books, books they bought, and other book-related content.

Aura Print has analyzed the hottest trends on BookTok and has compiled a list of the hottest genres on TikTok right now by hashtag. 

1. Romance

New Remove BG Save Share Sample Pages of a book curved into a heart shape showing romance novel.
Image Credit: valphoto via

TikTok Hashtag Views: 8B

In Numbers: 8,000,000,000

2. Short Stories

Young blonde woman holding book in front of face
Image Credit: Light via

TikTok Hashtag Views: 1.8B

In Numbers: 1,800,000,000

3. Dark Romance

Colleen Hoover Books on Blue Background.
Image Credit: A Dime Saved.

TikTok Hashtag Views: 1.6B

In Numbers: 1,600,000,000

4. Comics

Pop art comics style excited girl reading comic book or adventure graphic novel vector illustration.
Image Credit: durantelallera/Shutterstock.

TikTok Hashtag Views: 872.9M

In Numbers: 872,900,000

5. Self-Help

Girl with book smiling showing how reading is good for you.
Image Credit: HBRH via

TikTok Hashtag Views: 307.7M

In Numbers: 307,700,000

6. Horror

man in bed having a nightmare DP
Image Credit: czuber via

TikTok Hashtag Views: 287M

In Numbers: 287,000,000

7. Young Adult

African american couple lying on the floor and reading books.
Image Credit: bbernard/Shutterstock.

TikTok Hashtag Views: 135.5M

In Numbers: 135,500,000

8. Fantasy/Science

Leavesden, London - March 3 2016: Scene of buildings from Harry Potter film in the Warner Brothers Studio tour 'The making of Harry Potter'.
Image Credit: COO7/Shutterstock.

TikTok Hashtag Views: 84.8M

In Numbers: 84,800,000

9. Crime/Thriller

Crime - Prison Cell Bars
Image Credit: Dan Henson/Shutterstock.

TikTok Hashtag Views: 17.6M

In Numbers: 17,600,000

10. Science/Nature

Exploring in spring, blooming flowers in the garden. Serious girl looking though the magnifying glass.
Image Credit: Nina Lishchuk/Shutterstock.

TikTok Hashtag Views: 10.8M

In Numbers: 10,800,000

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