Read the books that everyone on BookTok is raving about! Check out the BookTok Books going viral.
Book Tok or Booktok is the name of the niche on Tik-Tok, where users post book recommendations and discuss books, literary tropes, and their love of reading. It has quickly become a driving influence on publishing and literary sales.
“Booktok-ers” create TikTok posts where bookworms share book recommendations, their favorite books, books they bought, and other book-related content.
A BookTok post going viral often is correlated with a spike in print books or digital copies. Barnes and Noble often have displays in their store where they display books recommended by BookTokers.
Here are some of the most popular books on BookTok- many of which earn the accolade “BookTok Made Me Read It!”
21 Books Going Viral on BookTok
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The Invisible Life of Addie Larue by V.E. Schwab
#theinvisiblelifeofaddielarue has 87M views on TikTok.
In 2020, @aymansbooks, published a 57-second-long video where she recommended this book by saying: “stop what you’re doing, shut up and read this book!”
Thanks to this short video, thousands of people went to buy The Invisible Life of Addie LaRue, making it a New York Times Best Seller within weeks.
This darkly romantic fantasy is about a young woman who makes a Faustian bargain to live forever and is cursed to be forgotten by everyone she meets.
The Song of Achilles by Madeline Miller
#thesongofachilles has 255.5M views on TikTok.
This modern retelling of The Iliad is one of BookTok’s most recommended books. BookTok is given credit for driving a tremendous amount of sales to this book.
The book is described as an action-packed adventure, an epic love story, and a marvelously conceived and executed page-turner.
Book Lovers by Emily Henry
#booklovers has 1.7B views on TikTok.
Emily Henry’s third novel tells an inspiring story of both selflessness and self-acceptance, with all the witty banter we have come to know and love.
Nora and Charlie are anything but the heroine and hero of the stories they’ve made a living off reading, and yet, over one summer, these two rivals may have drafted the blueprint for the next great American love story.
We Were Liars by E. Lockhart
#wewereliars has 117.3M views on TikTok.
A group of four friends—the Liars—whose friendship turns destructive is the basis of this intriguing, page-turning novel that won the Goodreads Choice Award for Best Young Adult Fiction. It was also listed as an ALA Top Ten Best Fiction for Young Adults for 2015.
They Both Die at the End by Adam Silvera
#theybothdieattheend has 91.6M views on TikTok.
This young adult novel also saw a huge resurgence in popularity after it went viral on TikTok. The novel focuses on two teenage boys, Mateo and Rufus, who discover that they only have one day left to live.
The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid
#thesevenhusbandsofevelynhugo has 244.5M views on TikTok.
The novel tells the story of the fictional Old Hollywood star Evelyn Hugo, who, at age 79, gives a final interview to an unknown journalist, Monique Grant.
Every Summer After by Carley Fortune
#everysummerafter has 22.4M views on TikTok.
Every Summer After is a nostalgic love story about people’s choices and the consequences that they face.
The Cruel Prince by Holly Black
#cruelprince has 239.2M views, and #thecruelprince has 813.2M views on TikTok.
This is the first book of a fantasy series where a mortal girl finds herself caught in a web of royal intrigue in a world of Faeries.
From Blood and Ash by Jennifer L. Armentrout
#frombloodandash has 239.5M views on TikTok.
The Spanish Love Deception by Elena Armas
#thespanishlovedeception has 202.1M views on TikTok.
Another BookTok success story, The Spanish Love Deception, was originally independently published. After it went viral on TikTok, it was picked up by Simon & Schuster. This rom-com about a young woman who agrees to fake date a colleague and brings him to her sister’s wedding has “everything you could want in a romance,” according to Helen Hoang, New York Times bestselling author.
The Hating Game by Sally Thorne
#thehatinggame has 177.8M views on TikTok.
Determined to achieve professional success, Lucy must out-work and out-achieve her nemesis, Joshua. In a classic tale of enemies to lovers, this novel is quick-witted and funny. Following its success on TikTok, it was made into a film in 2021.
It Ends With Us by Colleen Hoover
#itendswithus has 1.6B views
BookTok is obsessed with Colleen Hoover and particularly with It Ends With Us. This controversial novel is a close look at domestic abuse and generational cycles of trauma. It follows Lily, who moves from Maine and starts dating Ryle. When someone from her past appears, everything she worked so hard to build is threatened.
Verity by Coleen Hoover
#verity has 387.5M views on TikTok.
This sensational psychological thriller is quite different from Hoover’s other books but has still received all the BookTok love. Lowen is hired by Jeremy, the husband of successful author Verity Crawford, to finish Verity’s series when she is unable to do so. As she researches, she stumbles on secrets that still haunt her.
The Love Hypothesis by Ali Hazelwood
#thelovehypothesis has 435.8M views on TikTok.
When a fake relationship between scientists meets the irresistible force of attraction, it throws one woman’s carefully calculated theories on love into chaos.
A Court of Thorns and Roses by Sarah J. Maas
#acotar has 4.3B views on TikTok.
A Court of Thorn and Roses is a high fantasy novel that provides all of the beauty and danger of a traditional fairytale. Weaving together themes as diverse as love and loss, coming-of-age, and the power of words, it’s sure to consume you. You won’t want to put it down.
You and Me on Vacation by Emily Henry
#peoplewemeetonvacation has 50.2M views on TikTok.
You and Me on Vacation (also known as People We Meet on Vacation) is a New York Times bestselling love story for fans of When Harry Met Sally. Get ready to travel the world, snort with laughter, and – most of all – lose your heart to Poppy and Alex.
Six of Crows by Leigh Bardugo
#sixofcrows has 1.2B views on TikTok.
Six of Crows is the story of Kaz Brekker and his crew, who attempt to pull off an impossible heist. Written by the same author as Shadow and Bone (now a Netflix original series), this book has readers “raving” about it.
Red Queen by Victoria Aveyard
#redqueen has 504.3M views on TikTok.
Red Queen is a young adult fantasy novel. It is a sweeping tale of power, intrigue, and betrayal, perfect for Games of Throne fans.
The Midnight Library by Matt Haig
#themidnightlibrary has 18.4M views on TikTok.
It’s a fantastical premise—a library limbo where the books are alternate lives, but the story is about hope and regret, which everyone can relate to.
A Good Girl’s Guide to Murder by Holly Jackson
#agggtm has 56.1M views on TikTok.
A Good Girl’s Guide to Murder is a smart YA mystery and thriller about a 17-year-old girl who investigates a murder that rocked her small town.
You’ve Reached Sam by Dustin Thao
#youvereachedsam has 52.6M views on TikTok.
In a miraculous turn of events, Julie’s been given a second chance at goodbye. This heartfelt novel about first love and loss will tug at all your heartstrings.
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