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The Most Popular Self-Help Book in Every State

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Self-help books have long been valued for their wisdom, offering readers guidance, motivation, and strategies for personal growth and empowerment. It’s fascinating to observe that the most popular self-help book in each state often reflects the unique aspirations and challenges faced by the residents.

Shane Co. used Google Trends data to find the most popular self-help books across America. 

Let’s look at the insights behind the most popular self-help books in the United States and see why they are so popular in various locations.

Alabama 

Welcome to Sweet Home Alabama Road Sign along Interstate 10 in Robertsdale, Alabama USA, near the State Border with Florida.
Image Credit: Allard One/Shutterstock.

Most Popular Self-Help Book: The Life-Changing Magic of Tidying Up

Marie Kondo’s The Life-Changing Magic of Tidying Up has become a classic in Alabama. The focus on decluttering and organizing in the book properly aligns with the need for simplicity and order in daily life. Alabamans value organizing their surroundings in order to have a clear mind and a tranquil environment.

Alaska 

Chugach Alaska Range
Image Credit: xavitorrents/Shutterstock.

Most Popular Self-Help Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking

Alaska’s remote and solitary landscapes make Quiet by Susan Cain particularly appealing. The book speaks to introverts and individuals who appreciate solitude, fostering a sense of self-acceptance in a world that often values extroversion. Alaskans are drawn to the book’s message of finding strength in quiet moments.

Arizona 

Sunset view of the desert and mountains near Phoenix, Arizona, USA.
Image Credit: JeniFoto/Shutterstock.

Most Popular Self-Help Book: The Four Agreements

The Four Agreements by Don Miguel Ruiz, a book exploring ancient Toltec wisdom, has struck a chord in Arizona. The book’s emphasis on personal freedom, self-expression, and transformation resonates with the desire for spiritual growth and self-realization in the state’s diverse communities.

Arkansas 

Little Rock, Arkansas, USA downtown skyline on the Arkansas River.
Image Credit: Sean Pavone/Shutterstock.

Most Popular Self-Help Book: The Life-Changing Magic of Tidying Up

Arkansas, like Alabama, finds solace in the simplicity and order advocated by Marie Kondo’s book. It’s a reminder that a well-organized life can lead to inner peace and contentment, which many Arkansans hold dear.

California 

Bixby Bridge (Rocky Creek Bridge) and Pacific Coast Highway at sunset near Big Sur in California, USA. Long exposure.
Image Credit: Nick Fox/Shutterstock.

Most Popular Self-Help Book: A Gentle Reminder

Dodinsky’s A Gentle Reminder in the Golden State encourages readers to take peace in life’s small joys. In the midst of the hustle and bustle, Californians understand the importance of staying grounded and finding meaning in everyday moments.

Colorado 

Maroon Bells and Maroon Lake - A wide-angle autumn midday view of snow coated Maroon Bells reflecting in crystal clear Maroon Lake, Aspen, Colorado, USA.
Image Credit: Sean Xu/Shutterstock.

Most Popular Self-Help Book: Deep Work: Rules for Focused Success in a Distracted World

The focus on deep work and productivity in Deep Work resonates with Colorado’s ambitious and goal-oriented residents. The book encourages Coloradans to harness their focus and achieve success in a world filled with distractions.

Connecticut

A beautiful Autumn morning in Shelton, Connecticut, USA.
Image Credit: LBSimms Photography/Shutterstock.

Most Popular Self-Help Book: A Gentle Reminder

Connecticut, like California, finds solace in the gentle reminders offered by Dodinsky’s book. It’s a testament to the state’s appreciation for mindfulness and the pursuit of meaningful, fulfilling lives.

Delaware 

The rock climbing wall at Alapocas Run State Park, Wilmington, Delaware, USA in the colorful fall.
Image Credit: Bo Shen/Shutterstock.

Most Popular Self-Help Book: Outliers: The Story of Success

Outliers by Malcolm Gladwell, a book exploring the factors contributing to success, appeals to the residents of Delaware. The state’s focus on education and self-improvement makes this book a source of inspiration.

District of Columbia 

The White House in Washington DC.
Image Credit: Vacclav via DepositPhotos.com.

Most Popular Self-Help Book: The Power of Now

The pace of life in the nation’s capital is intense. The Power of Now by Eckhart Tolle guides D.C. residents toward mindfulness and presence, helping them find balance in a fast-paced world.

Florida 

Orlando, Florida- April 12, 2021: Universal Orlando globe at Universal Orlando Resort.
Image Credit: Davslens Photography/Shutterstock.

Most Popular Self-Help Book: The Secret

The irresistible lure of The Secret is evident throughout Florida. Floridians embrace the book’s message of positive thinking and the law of attraction, believing that they can manifest their dreams and desires.

Georgia 

Jekyll Island, Georgia/USA - March 30, 2016: The stone entrance sign surrounded by water and palm trees Jekyll Island.
Image Credit: Kim Lewis Photography/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F****: A Counterintuitive Approach to Living a Good Life

The no-nonsense approach of The Subtle Art of Not Giving a F** by Mark Manson strikes a chord with Georgians. In a culture that prizes authenticity, residents find this book’s counterintuitive wisdom appealing.

Hawaii 

Little Beach, Maui, Hawaii
Image Credit: Pierre Leclerc/Shutterstock.

Most Popular Self-Help Book: Rich Dad, Poor Dad

Rich Dad, Poor Dad is immensely popular in Hawaii. The book’s financial insights and wisdom resonate with Hawaiians who value financial stability and investment opportunities.

Idaho 

View of the Sawthooth mountains of Idaho in the fall in the evening light.
Image Credit: OLya_L/Shutterstock.

Most Popular Self-Help Book: The Mountain Is You

The Mountain Is You by Brianna Wiest captivates the residents of Idaho. The book’s themes of self-discovery and personal growth harmonize with Idahoans’ appreciation for the great outdoors and self-reflection.

Illinois 

Chicago suburban neighborhood.
Image Credit: Burlingham/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

Illinois embraces the counterintuitive approach presented in The Subtle Art of Not Giving a F***. It encourages residents to embrace imperfections and challenges, viewing them as stepping stones to a good life.

Indiana 

Indianapolis, IN - August 5: Indiana state fair ground are prepared for opening on August 6.
Image Credit: Alexey Stiop/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

Indiana finds resonance in the counterintuitive wisdom of Mark Manson’s book, which empowers Hoosiers to lead authentic and meaningful lives.

Iowa 

Des Moines Iowa skyline and public park in USA (United States).
Image Credit: f11photo/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

Iowa’s pursuit of authenticity and quality of life aligns with the teachings of Mark Manson, making The Subtle Art of Not Giving a F*** an all-time favorite.

Kansas 

Wichita, Kansas, USA downtown city skyline at dusk.
Image Credit: Sean Pavone/Shutterstock.

Most Popular Self-Help Book: The Mountain Is You

Kansas residents turn to The Mountain Is You for guidance on their journey to self-discovery. The book’s message of empowerment resonates with Kansans as they navigate life’s challenges.

Kentucky 

Thoroughbred horses grazing at sunset in a field in Kentucky.
Image Credit: Patrick Jennings/Shutterstock.

Most Popular Self-Help Book: Talking to Strangers

In Kentucky, the art of Talking to Strangers is valued over anything else. The book dives into understanding human connections and fostering better communication and relationships among Kentuckians.

Louisiana 

NEW ORLEANS - MAY 6: Central Business District and French Quarter skyline as seen from Algiers Point in New Orleans on May 6, 2014.
Image Credit: Mark Van Scyoc/Shutterstock.

Most Popular Self-Help Book: The Magic of Thinking Big

Louisianans dream big, and The Magic of Thinking Big by David J. Schwartz serves as a source of inspiration. The book encourages residents to set ambitious goals and pursue their dreams.

Maine 

A wood hand painted and carved sign advertising fresh Maine lobster.
Image Credit: Darryl Brooks/Shutterstock.

Most Popular Self-Help Book: A Course in Miracles

A Course in Miracles guides Mainers towards spiritual growth and enlightenment. The book resonates with those seeking deeper meaning and understanding in life.

Maryland 

Baltimore, Maryland, USA Skyline.
Image Credit:
sepavone/DepositPhotos.com.

Most Popular Self-Help Book: The Light We Carry

The Light We Carry offers inspiration and hope to Maryland residents. The book’s message of resilience and optimism aligns with the state’s vibrant spirit.

Massachusetts 

George Washington Monument at Public Garden in Boston, Massachusetts..
Image Credit: Sean Pavone/Shutterstock.

Most Popular Self-Help Book: Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

The productivity-focused approach of Eat That Frog! strikes a chord with the industrious residents of Massachusetts. The book offers strategies to conquer procrastination and maximize efficiency.

Michigan 

Colorful Painted Rock Walls Pictured Rocks National Lakeshore Park in Michigan's Upper Peninsula.
Image Credit: Paul Massie Photography/Shutterstock.

Most Popular Self-Help Book: The Secret

The Secret continues to enchant Michiganders with its message of positivity and the law of attraction. The book resonates with those who believe in the power of positive thinking.

Minnesota 

Minneapolis downtown skyline in Minnesota, USA at sunset.
Image Credit: f11photo/Shutterstock.

Most Popular Self-Help Book: The 5 Love Languages

Minnesota values the language of love. The 5 Love Languages encourages residents to connect deeply with their loved ones by understanding and speaking their unique love languages.

Mississippi 

Jackson, Mississippi, USA 11-11-2020 Capitol Hill.
Image Credit: magraphy/Shutterstock.

Most Popular Self-Help Book: Make Your Bed: Little Things That Can Change Your Life… And Maybe the World

Admiral William H. McRaven’s book emphasizes the transformative power of small actions, a message that deeply resonates with Mississippians striving to make a positive impact.

Missouri 

View of the Osage River during the autumn season. It is located in the Lake of the Ozarks area of Missouri.
Image Credit: TommyBrison/Shutterstock.

Most Popular Self-Help Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking

In Missouri, the introverted strength championed in Quiet is highly regarded. The book inspires Missourians to value their quiet and contemplative sides in an extroverted world.

Montana 

Obnoxious blonde woman does a duck face with pouting lips, hands on hips, in Glacier National Park, near Polebridge, Montana, in a field.
Image Credit: melissamn/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

Montanans turn to The Subtle Art of Not Giving a F*** for its unconventional guidance, embracing a perspective that encourages authenticity and meaningful living.

Nebraska 

Welcome to Nebraska.
Image Credit: Michael Kaercher/Shutterstock.

Most Popular Self-Help Book: Greenlights

Greenlights by Matthew McConaughey, a tale of life, lessons, and greenlights, is embraced by Nebraskans seeking guidance in navigating the road of life.

Nevada 

photo Las Vegas, Nevada, USA at the back of the Welcome to Las Vegas Sign reminding you to drive carefully and come back soon. Las Vegas, Nevada, USA at the back of the Welcome to Las Vegas Sign reminding you to drive carefully and come back soon. Las Vegas, Nevada, USA at the back of the Welcome to Las Vegas Sign reminding you to drive carefully and come back soon. images Download this image Image size / format Large · 8256 × 5504 pixels 28 × 18 in·300 DPI·JPG License type Standard license 1 credit Limited usage in print, advertising, and packaging. Unlimited web distribution. Plan FLEX 750 Subscription - Annual Billed Monthly Credits left 614 / 750 Plan expires: July 17, 2023 1 credit for a Standard License will be deducted from this plan. Used credits are non-refundable. Top choice! • High demand, loved by users Join the crowd, make this sought-after asset yours Stock Photo ID: 1925132639 Las Vegas, Nevada, USA at the back of the Welcome to Las Vegas Sign reminding you to drive carefully and come back soon.
Image Credit: Sean Pavone/Shutterstock.

Most Popular Self-Help Book: Who Moved My Cheese?

Who Moved My Cheese? is a favorite in Nevada, offering insights on adapting to change and finding success in a rapidly evolving world.

New Hampshire 

Fall colours in Franconia Notch State Park | White Mountain National Forest, New Hampshire, USA.
Image Credit: Winston Tan/Shutterstock.

Most Popular Self-Help Book: Come as You Are: The Surprising New Science that Will Transform Your Sex Life

New Hampshire residents seek insight and understanding when it comes to their intimate lives, making Come as You Are a valuable resource for self-discovery.

New Jersey 

Panoramic view of New Jersey City skylines.
Image Credit: Clari Massimiliano/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

New Jersey residents appreciate the counterintuitive wisdom of The Subtle Art of Not Giving a F***, using it as a guide to lead meaningful, authentic lives.

New Mexico 

Ancient dwellings of UNESCO World Heritage Site named Taos Pueblo in New Mexico. Taos Pueblo is believed to be one of the oldest continuously inhabited settlements in USA.
Image Credit: Nick Fox/Shutterstock.

Most Popular Self-Help Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking

In New Mexico, the celebration of introversion found in Quiet resonates deeply. The book encourages New Mexicans to honor their quiet strength and embrace their unique qualities.

New York 

Glittery Happy New Year message strung across the flashing lights of Times Square, New York City
Image Credit: lazyllama/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

In the fast-paced environment of New York, Mark Manson’s The Subtle Art of Not Giving a F*** offers an unconventional path to authenticity, guiding residents in a meaningful direction.

North Carolina 

Public Beach access on Kure Beach on North Carolina's Atlantic coast.
Image Credit: Gary C. Tognoni/Shutterstock.

Most Popular Self-Help Book: Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

North Carolinians appreciate the practical wisdom found in Eat That Frog! The book empowers residents to conquer procrastination and boost their productivity.

North Dakota 

Aerial View of Grand Forks, North Dakota in Autumn.
Image Credit: Jacob Boomsma/Shutterstock.

Most Popular Self-Help Book: Rich Dad, Poor Dad

In North Dakota, Rich Dad, Poor Dad serves as an essential financial guide. The book’s insights on wealth-building and investment align with North Dakotans’ aspirations for financial success.

Ohio 

DAYTON, OHIO - 11 JUNE, 2013: A view of the skyline of Dayton, Ohio at sunset.
Image Credit: David Harmantas/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

Ohioans turn to Mark Manson’s The Subtle Art of Not Giving a F*** for guidance on leading authentic and meaningful lives.

Oklahoma 

Oklahoma landscape at sunset. Wichita Mountain Wildlife Preserve, Lawton, Oklahoma, United States.
Image Credit: Sarah Quintans/Shutterstock.

Most Popular Self-Help Book: The Life-Changing Magic of Tidying Up

Oklahoma residents find solace in the simplicity and order advocated by Marie Kondo’s book. It’s a reminder that a well-organized life can lead to inner peace and contentment, which many Oklahomans hold dear.

Oregon 

The towering cliffs at Smith Rock State Park near Bend, Oregon, USA at sunset.
Image Credit: Sarah Quintans/Shutterstock.

Most Popular Self-Help Book: Radical Acceptance

Radical Acceptance resonates with Oregonians as it encourages self-compassion and acceptance. The book inspires residents to embrace their authentic selves.

Pennsylvania 

Liberty Bell and Independence Hall in Philadelphia.
Image Credit: Songquan Deng/Shutterstock.

Most Popular Self-Help Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking

In Pennsylvania, Susan Cain’s Quiet fosters an appreciation for introversion. The book encourages residents to value their unique qualities and inner strengths.

Rhode Island 

Beautiful sunset in Block Island, Rhode Island, USA.
Image Credit: WBHPhotos/Shutterstock.

Most Popular Self-Help Book: Outliers: The Story of Success

Outliers by Malcolm Gladwell explores success, inspiring Rhode Islanders to aspire to excellence and achieve their goals.

South Carolina 

Historical downtown area of Charleston, South Carolina, USA at twilight.
Image Credit: f11photo/Shutterstock.

Most Popular Self-Help Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking

South Carolinians are drawn to the quiet strength celebrated in Quiet by Susan Cain. The book encourages residents to value their unique qualities in a noisy world.

South Dakota 

Sunset over Mount Rushmore, South Dakota, U.S.A..
Image Credit: jovannig via DepositPhotos.com.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

South Dakota residents embrace the unconventional wisdom found in The Subtle Art of Not Giving a F***. It encourages authenticity and meaningful living.

Tennessee 

Downtown Nashville, Tennessee cityscape at night.
Image Credit: photo.ua/Shutterstock.

Most Popular Self-Help Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking

In Tennessee, Quiet by Susan Cain inspires residents to appreciate the power of introversion. The book encourages self-acceptance and understanding in a society that values extroversion.

Texas 

The Alamo in San Antonio, Texas, USA.
Image Credit:
sepavone via DepositPhotos.com.

Most Popular Self-Help Book: A Gentle Reminder

In the vast state of Texas, A Gentle Reminder serves as a source of inspiration for appreciating life’s simple pleasures. The book aligns with the Texan spirit of mindfulness and gratitude.

Utah 

Narrows in Zion National Park, Utah
Image Credit: Galyna Andrushko/Shutterstock.

Most Popular Self-Help Book: Atomic Habits

Utah residents are drawn to the transformative wisdom of Atomic Habits by James Clear. The book offers insights on building positive habits and breaking free from negative ones.

Vermont 

Moutain hills and lakes lined with vibrant fall colors trees with orange red and yellow leaves in the vermont and new hampshire rural countryside white mountains.
Image Credit: Don Donelson/Shutterstock.

Most Popular Self-Help Book: The Body Keeps the Score

The Body Keeps the Score guides Vermonters towards understanding and healing trauma. The book resonates with those seeking emotional well-being and recovery.

Virginia

New River Gorge, West Virginia, USA autumn morning landscape at the Endless Wall.
Image Credit: Sean Pavone/Shutterstock.

 

Most Popular Self-Help Book: The Subtle Art of Not Giving a F** A Counterintuitive Approach to Living a Good Life

Virginians value the counterintuitive approach presented in Mark Manson’s book, which encourages authenticity and meaningful living.

Washington 

The Hurricane Ridge viewpoint of Olympic National park in Washington, USA. The background is snow mountain
Image Credit: Yunpeng Li/Shutterstock.

Most Popular Self-Help Book: Maybe You Should Talk to Someone

In Washington, the wisdom shared in Maybe You Should Talk to Someone resonates with the pursuit of emotional well-being and self-discovery.

West Virginia 

New River Gorge, West Virginia, USA autumn morning landscape at the Endless Wall.
Image Credit: Sean Pavone/Shutterstock.

Most Popular Self-Help Book: Girl Wash Your Face

Girl Wash Your Face is embraced by the residents of West Virginia, offering empowerment, resilience, and the courage to face life’s challenges.

Wisconsin 

Madeline Island is the largest of the Apostle Islands.
Image Credit: Hoogz Photography/Shutterstock.

Most Popular Self-Help Book: Quiet: The Power of Introverts in a World That Can’t Stop Talking

Wisconsinites appreciate the introverted strength celebrated in Quiet. The book encourages residents to value their unique qualities in a world that often prizes extroversion.

Wyoming 

Devils Tower, Wyoming - May 26, 2020: The trading post at Devil's Tower National Monument.
Image Credit: Logan Bush/Shutterstock.

Most Popular Self-Help Book: The Subtle Art of Not Giving a F***: A Counterintuitive Approach to Living a Good Life

In Wyoming, Mark Manson’s counterintuitive wisdom resonates, inspiring residents to embrace authenticity and lead meaningful lives.

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Young indian man in glasses reading interesting book, hiding behind book, enjoying literature, taking a rest on couch.
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Hi! I am a millennial mom with a passion for personal finance. I have always been “into” personal finance but got inspired to start my blog after a period of extended unemployment. That experience really changed the way I viewed my relationship with money and the importance of accessible personal finance education.