In the single-family residential market, you have undoubtedly heard of wholesaling. Naturally, this might conjure up thoughts of houses sitting on tall shelves in warehouses. What exactly is wholesale real estate anyways?
Wholesaling is a nickname used to describe a type of real estate investing or transaction where the investor buys and sells an interest in the property without holding it.
Wholesalers typically use a double close or an assignment of the contract to sell the property. The investor buys the double property close and immediately sells it to the end buyer.
Sometimes wholesaling is viewed as an entry-level real estate investing option. That is because it does not take a lot of capital to get into wholesaling. At the minimum level, the only requirement is to get out to potential sellers and get the property under contract.
When marketing directly to sellers as a wholesaler, you have many different options on how to get in contact with a seller. Some wholesalers focus on one or two channels, and others embrace a multichannel marketing strategy.