Gen Z and Millenials don’t even iron their clothes nowadays because the times have changed, and most people are no longer required to wear suits to work. However, even though dry cleaning services are diminishing in the 21st century (and this is especially true after the COVID-19 pandemic), the only generations that are spending money on these services are Boomers and Gen X.
Gen X is the generation that was pretty much raised by television. Their Boomer generation parents had to work long, arduous hours, and the best way to keep these youngsters entertained at the time was to place them in front of TVs. Gen X grew up with cable TV, so it really shouldn’t come as a surprise that they choose to spend their money on it because perhaps it reminds them of the good ol’ days.
Pretty much everyone has a smartphone nowadays, but that doesn’t really stop Gen X from investing in landline phones. This is also something that they grew up with, unlike Gen Z’s. Millennials may have had landlines in the first few years of their lives, but they don’t necessarily spend money on landlines because they know that all can be done on their personal smartphones.