Shut Up And Read This Book: The Book Tok Influencers Driving Book Sales

“Shut up and read this book.” Speaking in a 57-second video posted on TikTok, these words catapulted a book onto the New York Bestsellers List.

Print and social media collide beautifully in the rapidly growing Book Tok niche of TikTok. In fact, Publishers Weekly credits Book Tok for its 48.8% increase in Young Adult unit sales last year.

What is Book Tok? Who is driving sales to books such as Madeline Miller’s The Song of Achilles and Colleen Hoover’s It Ends With Us? 

Book Tok is the name of the niche on TikTok, where users post book recommendations, discuss books, literary tropes, and all things book-related.

These ten book influencers are the most popular influencer accounts. 

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