Bottled Water
Frugal people have no qualms about drinking from the tap. They see bottled water as an unnecessary expense and often invest in water purifiers instead. Throw in a reusable water bottle, and they’re never worried about their hydration needs on the go.
Quality and value are as important as price to frugal individuals. That’s why they won’t buy off-season produce; there’s no point in buying asparagus in November if you aren’t going to enjoy it. And the genuinely frugal likely have either those vegetables frozen or preserved at home anyway.
Frugal people know that generics can be just as good as brand names. So, if there’s a generic option, it always goes into the cart first. They’re proud to ignore the brand names as exactly what they are: flashy packaging with virtually the same product inside as the generic.